

Amazon PPC Audits with Heath Thompson
If you sign up for my PPC management or Copywriting packages within 14 days, the $175 paid audit fee will be 100% refunded against your first month/order. Or refer to the Free Audit below.
I have managed multiple Amazon seller accounts for around ten years, and sold over 400 ASINs for my own account since 2006. I have worked with small five-figure accounts and managed to take them to 7-figure sales. I have helped people quit their jobs and become multi-millionaires.
I will be able to see at a glance where you are bleeding cash and missing opportunities.
You have two options: a free audit or an in-depth video audit of your PPC account.
The Free Audit
A single-page summary of where you are losing money and missing opportunities delivered via email. I will need to have access to your account and will send you details of how to do this.
The Paid Audit
A video review of insights and tips of how to make the most of your advertising budget. This includes the following:
A video report of your Sponsored Ad account:
A 30-minute video analysis to critique the following areas:
Campaign Structure & Organization
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Campaign Efficiencies: Checking where ad campaign structure creates inefficiencies that lose you money
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Match Type Isolation: Assessing internal campaign segregation and how it impacts control over your ad spend
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Keyword Density: Analyzing ad groups to determine how keyword or ASIN targets are limiting profitability
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Target Gaps: Describing areas of missed opportunities to grow sales and profits
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Historical Review: Reflecting on the effectiveness of changes made in the last 30-days
Spend Allocation & Daily Caps
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Ad Spend Alignment: Evaluating how your money could be better spent to improve ACoS and TACoS
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Budget Flow: Highlighting where your ad cash can be used more effectively to increase profits and revenue
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Restriction Removals: Suggesting changes to campaign/portfolio/daily budgets to scale your business
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Campaign Contribution: Assessing the value of individual ad campaigns against overall performance
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Target Contribution: Reviewing missed opportunities at keyword and ASIN targets to improve TACoS
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Placement Multipliers: To consider Top of Search multipliers and how they support your goals
Negative Keyword Utilisation
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Wasted Ad Spend: To evaluate areas of savings over the last 65 days of data
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Negative Match Gaps: Highlight missed opportunities to prevent continued ad bleed
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Ranking Issues: To identify where current negative keywords/targets are holding back progress
Missed Opportunities to Scale Your Business
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Ad Utilization: To identify missed opportunities to broaden brand visibility
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Defensive & Offensive Opportunities: Spotting areas of weakness to shield your brand from competitors and target them more actively
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Search Term Honeymoon: To identify missed opportunities to boost organic rank for new keywords
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Profiting from Ranking Opportunities: I will perform a Reverse ASIN check of your chosen listing to identify key areas where a little extra focus can deliver improved ranking
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Little-known Strategic Ad Types: I will alert you to any rarely-known ad types that can improve ACoS & Revenue
Ad Readiness Assessment
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Listing Audit: I will briefly assess your Amazon listing content page and touch on areas that can be improved
I will provide many tips to improve your advertising that will be easy for you to implement. I will need to have access to your account and will send you details of how to do this.
AUDIT TESTIMONIALS
Wow! It's not until you hear from an expert that you realize how much your ad campaigns can improve. We put Heath's suggestions in place and began to see an immediate improvement within the first week to ten days. Money well spent! - J Bromley, Director, business name protected
We listened to your video many times. It not only helped us to see how we were losing money but it helped us to understand why we were losing it. Packed with easy tips. - M + A Armin, Owner, business name protected.
By following Heath's advice we managed to get our PPC ACoS below 20% for the first time ever. Our rank has improved for our prime keywords, and we sold almost double our normal sales within a few weeks. Excited about the future! Thanks Heath - D. Enderly, CEO, business name protected.
We had real problems with our ACoS. TBH I thought we had done things correctly after watching YouTube videos, but as soon as we watched Heath's video we could see where we had gone wrong. It made total sense. We recovered the cost of the audit within the first week of making changes - D Slattery, Finance Director, business name protected.