I first started selling on Amazon, eBay and my own website in 2006, selling chess sets and related products. At one point I had more than 400 ASINs and was doing six figures in revenue.

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Five years later, work and other responsibilities forced me to put the business on hold.

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A few years afterwards, an old chess customer got back in touch. He had originally bought one of my chess sets as a gift, but was so impressed by the product description that he bought one for himself. Now he wanted help selling sports bags on Amazon UK.

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I rewrote his listings. ​He sold out within two months.

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That led to another client, then another, and eventually to agencies asking me to write listings for their clients.

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I became Lead Copywriter for Canadian agency KenjiROI, overseeing copywriters, keyword researchers, designers and photographers, as well as the creative direction of projects.

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Eventually, I set up my own listing optimisation agency. We had 17 staff and completed 530 projects in 2018.

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And that's where I learned something important.

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Bigger isn't necessarily better.

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I found it incredibly difficult to build a team that consistently delivered the quality and reliability I expected. I care about doing things properly, and I hate letting people down.

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So I went back to working directly with clients.

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Today, that's how I prefer to work.