Amazon PPC Case Studies & Reporting
My Management: Year-on-Year Performance
Representative Client Performance - 2025
Representative Client Performance - 2024
Below are examples of what this kind of partnership can achieve...
A Technical Brand Launched With Clarity and Control...
Since launching in January 2024, this technical brand has shown consistent month-by-month growth. From the outset, the priority I had was to create clarity, ensuring each product was positioned unambiguously for the right audience so Amazon’s systems could support efficient, sustainable advertising.
Early work focused on aligning product structure, keyword intent, and paid visibility, so each product was clearly understood by the platform and consistently presented to relevant buyers. As that clarity took hold, advertising became more efficient and predictable.
Over time, the brand established strong visibility across its full catalog, with disciplined keyword focus and deliberate bidding, supporting stable growth. Advertising costs settled at an average ACoS of around 15%, reflecting the benefits of clear positioning and controlled execution rather than aggressive spend.
Turning Around a High-Risk, High-Complexity Account
This business had attempted to make PPC work for more than two years and had largely disengaged from advertising. It operates in an ultra-competitive, low-priced category where inefficient spend quickly erodes margins, and progress had stalled.
The account included around eighty ASINs across five separate brands. My initial focus was to understand why performance had remained so low, reviewing advertising structure, listing quality, keyword intent, and missed visibility opportunities. This analysis informed a clear plan to stabilise and rebuild performance ahead of a critical point for the business.
By the end of 2025, the seller needed to demonstrate commercial viability in order to retain key manufacturing licences. Advertising performance was therefore not just a growth objective, but a business-critical requirement.
Through disciplined restructuring and controlled scaling, monthly sales increased from tens of units to several thousand. In November and December, the business sold over 8,000 units while maintaining advertising efficiency well below projected ACoS levels.
The outcome was a successful licensing review and the continuation of the brands under management, a result achieved through structured recovery rather than aggressive or speculative spend.
A Long-Term Amazon Growth Partnership...
I began working with this brand in February 2022. Prior to that, the seller had worked with two different PPC providers but was unable to achieve a sustainable target ACoS. Advertising efficiency remained in the low-to-mid 40% range, limiting profitable growth.
My first step was to audit the brand holistically. It was clear that written content, brand positioning, and on-page conversion elements were not effectively supporting paid traffic. We strengthened the brand store, rebuilt A+ content, refined upper-gallery imagery, and restructured backend keywords to support both paid and organic performance.
Once conversion fundamentals were in place, advertising efficiency rapidly improved and fell below the original ACoS target. From there, growth was deliberate rather than reactive. Sales increased steadily and have remained strong through 2022, 2023, 2024, and into 2026, as reflected in the performance graph above.
These products are non-seasonal, with no reliance on holiday spikes or promotional surges. Growth was achieved through structural improvements, disciplined advertising, enhanced copywriting, and long-term strategic oversight, rather than short-term tactics.
Reporting Format
Monthly reports are custom-built by PPC Alchemy Limited to provide a clear comparison against the previous month’s performance (or other required date range). Each ASIN is analyzed individually with its own TACoS reporting, while campaigns are also broken down at an individual level for complete transparency.
Reports are delivered via a linked dashboard, rather than static PDF or Excel files. Each client will also be sent a link to a private account portal that provides live data of key metrics within a date range of their choosing.
Please see below for a sample report.
Samples monthly report
Amazon PPC Management incl ListingEvolve®
(Individual services can be found in the above menu)
* The above prices are in USD. They are for active parent/single listings. For example, a seller with 100 listings of 10 variation groups will qualify for the $695.00 per month, as will someone with 10 individual ASINs. Additional Amazon marketplaces are charged at 20% less.
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Please refer to the Home page for a summary of what else is included in the PPC management fee.