Strategic Amazon PPC Management
This is senior-level Amazon PPC management for established sellers who want profitability, stability, and controlled growth rather than constant trial-and-error.
I combine hands-on campaign management with deep experience in product sales, advertising, and brand development, ensuring PPC supports the business as it scales rather than creating short-term spikes followed by inefficiency.
Over the past eight years, I’ve worked with a select group of sellers and agencies, building on earlier experience selling more than 400 ASINs and running a 17-person optimisation agency. My focus has always been long-term performance, not temporary gains.
Sponsored ads are managed alongside listing optimisation, keyword visibility, and conversion behaviour, so paid traffic strengthens organic performance and compounds over time.
Below are representative examples of year-on-year performance under my management.
My Management: Year-on-Year Performance
Representative Client Performance - 2025
Representative Client Performance - 2024
Below are examples of what this kind of partnership can achieve...
A Technical Brand Launched With Clarity and Control...
Since launching in January 2024, this technical brand has shown consistent month-by-month growth. From the outset, the priority I had was to create clarity, ensuring each product was positioned unambiguously for the right audience so Amazon’s systems could support efficient, sustainable advertising.
Early work focused on aligning product structure, keyword intent, and paid visibility, so each product was clearly understood by the platform and consistently presented to relevant buyers. As that clarity took hold, advertising became more efficient and predictable.
Over time, the brand established strong visibility across its full catalogue, with disciplined keyword focus and deliberate bidding, supporting stable growth. Advertising costs settled at an average ACoS of around 15%, reflecting the benefits of clear positioning and controlled execution rather than aggressive spend.
Turning Around a High-Risk, High-Complexity Account
This business had attempted to make PPC work for more than two years and had largely disengaged from advertising. It operates in an ultra-competitive, low-priced category where inefficient spend quickly erodes margins, and progress had stalled.
The account included around eighty ASINs across five separate brands. My initial focus was to understand why performance had remained so low, reviewing advertising structure, listing quality, keyword intent, and missed visibility opportunities. This analysis informed a clear plan to stabilise and rebuild performance ahead of a critical point for the business.
By the end of 2025, the seller needed to demonstrate commercial viability in order to retain key manufacturing licences. Advertising performance was therefore not just a growth objective, but a business-critical requirement.
Through disciplined restructuring and controlled scaling, monthly sales increased from tens of units to several thousand. In November and December, the business sold over 8,000 units while maintaining advertising efficiency well below projected ACoS levels.
The outcome was a successful licensing review and the continuation of the brands under management, a result achieved through structured recovery rather than aggressive or speculative spend.
A Long-Term Amazon Growth Partnership...
I began working with this brand in February 2022. Prior to that, the seller had worked with two different PPC providers but was unable to achieve a sustainable target ACoS. Advertising efficiency remained in the low-to-mid 40% range, limiting profitable growth.
My first step was to audit the brand holistically. It was clear that written content, brand positioning, and on-page conversion elements were not effectively supporting paid traffic. We strengthened the brand store, rebuilt A+ content, refined upper-gallery imagery, and restructured backend keywords to support both paid and organic performance.
Once conversion fundamentals were in place, advertising efficiency rapidly improved and fell below the original ACoS target. From there, growth was deliberate rather than reactive. Sales increased steadily and have remained strong through 2022, 2023, 2024, and into 2026, as reflected in the performance graph above.
These products are non-seasonal, with no reliance on holiday spikes or promotional surges. Growth was achieved through structural improvements, disciplined advertising, enhanced copywriting, and long-term strategic oversight, rather than short-term tactics.
Reporting That Matches Account Scale
Reporting is structured to reflect the size and complexity of each account rather than applying a one-size-fits-all approach.
For sellers with average monthly ad spend above $10,000 (USD), and operating across the US, Canada, Mexico, Brazil, and EU marketplaces, reporting provides a granular view of performance. This includes ASIN-level metrics such as TACoS, ACoS, CTR, ad-attributed sales, total sales, and regional stock visibility overview, alongside daily sales patterns and profit context.
Sellers with lower ad spend and/or operating in other marketplaces receive a streamlined but comprehensive PPC report, focused on performance trends and decision-making rather.
Examples of both reporting formats are shown below. Each client has access to their own software portal, which can be seen in the first (dark) image below $10k reports.
Samples from Reporting Format for over $10,000/mth Ad Spend
Samples from Reporting Format for under $10,000/mth Ad Spend
Pricing
Monthly
Ad Spend
Management
Fee (USD)*
* Engagement Scope & Terms
Before taking on a new account, I carry out a detailed review of one or more existing listings. Where required, this includes a recorded walkthrough highlighting conversion and positioning improvements across written content and visual presentation. This ensures paid traffic is supported by listings that are structurally sound and commercially aligned.
For accounts with over $10,000 monthly ad spend, ongoing management includes light copy refinement to existing listings where it materially impacts performance, typically covering titles, bullet points, and opening sections of descriptions or A+ content. For new ASINs, or lower monthly ad spend, PPC clients receive special rates on full listing optimisation packages at the start of each year.
Additional marketplaces are managed at a flat rate of $500 per month until ad spend reaches $3,000, at which point standard pricing applies.
There are no long-term contracts, no setup fees, and no hidden costs.