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Seed Keywords vs Longtail Keywords - Which to Target? | Amazon PPC Beginners' Course (1.2)

  • Writer: Heath Thompson
    Heath Thompson
  • Aug 12
  • 1 min read

Updated: Aug 18


AMAZON PPC BEGINNERS' COURSE:

Chapter 1, Video 2


So, let's say that you are selling a picture of a goat climbing a mountain. You could target "wall decor" with 365k+ search volume, "mountain wall decor" with 2.3k search volume, or "mountain goat picture" with 260 search volume.


Which keywords should you target and which not? Why does it make a difference?


When does it make a difference? Should you target "wall decor" during a launch? How is the algorithm retrieving results and matching your product to the shopper? Things you need to know.

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