Search Terms vs Keywords | Amazon PPC Beginners' Course (1.1)
- Heath Thompson
- Aug 12
- 1 min read
Updated: Aug 18
AMAZON PPC BEGINNERS' COURSE:
Chapter 1, Video 1
Know the difference between a Search Term and a Keyword. It might seem obvious to some people, but I regularly see mistakes in terminology.
If you are investing in specific ad keywords to improve organic rankings, you need to understand how the algorithm views them. This video lesson quickly shows you the difference and why that's important so that when you come to expand your keywords in ad campaigns, you will understand the significance of search terms.
Comments