Amazon PPC Metrics: Which Ones Actually Matter? | Amazon PPC Beginners' Course (2.3)
Updated: Sep 10
AMAZON PPC BEGINNERS' COURSE:
Chapter 2, Video 3
An overview of what the main campaign metrics mean and how they tell you a story of what is happening with your ads and product.
Master your Amazon PPC dashboard by learning how to accurately view and select the key metrics that drive your sales. This video provides a clear walkthrough of the Amazon Ads interface, showing you exactly how to isolate the data points that matter most for your business.
We focus on identifying impressions, clicks, and cost-per-click, ensuring you have a firm grasp on the fundamental advertising metrics needed to evaluate your account health. By learning how to view these figures, you can better assess your campaign performance across different levels, including individual campaigns, ad groups, and specific keywords.
This structured approach helps you separate noise from actionable insights, setting the stage for more advanced analysis in future lessons.
Questions from Course Students:
When looking at the 'Targeting' tab of the Campaign Manager dashboard i.e. showing all the KWs for all my campaigns for 1 product, if I filter to today's date, it shows 1 or no impressions for some KWs. When I type in the KWs into the Amazon search bar I find nearly all the sponsored ads on page 1. Why then does it show zero impressions? Is there a time lag for report data?
If the Search term was never equal to the KW being targeted on a given day for example, would the impressions for that KW be zero or would it count the impressions for any ST's that leveraged that KW in a Broad campaign for example?
My Answer: Hard to say. I can only assume that you haven't accounted for the time lag between where you live and the different time zones in the States. So, right now for instance, it is nearly midday on the 23rd where I am but no metrics will show for this day because it is still the 22nd for many people in the USA.
The impressions that you see in the campaign manager are for the Keywords unless you are specifically looking at the Search Term tab or at Search Term reports.
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